Holiday in the Plaza
#HolidayInThePlaza
A Downtown Holiday Tradition
Holiday in the Plaza transforms the City Hall Plaza into a winter wonderland. Join the community for an evening of festive lights, live entertainment, and holiday cheer in the heart of Roanoke.
2026 Highlights
Three Festive Experiences
From the glow of the plaza lights to the joy of meeting Santa, every moment is designed for holiday magic.
Plaza Lighting
Watch as the City Hall Plaza transforms with thousands of twinkling lights in a festive ceremony.
6:15 PM | Main Plaza
Learn More →
Photos with Santa
Santa makes a special stop at the Plaza. Bring your camera for a memorable photo in a festive setting.
6:30 PM – 8:30 PM | Santa’s Corner
Reserve a Spot →
Live Holiday Music
Local choirs and musicians fill the plaza with seasonal favorites, creating a magical atmosphere.
7:30 PM – 9:00 PM | Plaza Stage
Learn More →
Plan Your Visit
Explore the Event
Everything you need to know for a magical Hometown Holiday.
Plaza Activities
Tree lighting, Santa photos, live music, and holiday crafts for the whole family.
See Activities
Local Business
Downtown shops and restaurants open late for holiday shopping and dining.
Shop Local
Food & Treats
Warm up with hot cocoa, cider, and festive snacks from downtown restaurants and food trucks.
See Menus
Parking & Transit
Free lots, street parking, shuttle routes, and drop-off zones for a stress-free visit.
Get Directions
Event Schedule
Full Schedule
Holiday Village Opens
Food vendors, craft booths, and activities open
Photos with Santa
Visit Santa at his workshop in the village
Live Holiday Music
Local choirs and bands perform seasonal favorites
Tree Lighting Ceremony
Countdown to light the community Christmas tree
Carriage Rides & S'mores
Enjoy horse-drawn carriage rides and roast s'mores
Event Close
Thank you for celebrating with us!
Getting There
Downtown Roanoke
Celebrate Roanoke takes place in the heart of Downtown Roanoke, Texas. The event spans Oak Street and Main Street with multiple stages, the rodeo arena, vendor village, and food truck park.
Address
Oak St & Main St, Roanoke, TX 76262
Date & Time
Saturday, October 10, 2026 • 12:00 PM – 10:00 PM
Admission
Free admission. Food, drinks, and merchandise available for purchase.
Sponsors
Presented By
Become a sponsor and showcase your brand to thousands of festival attendees.
Social
#HometownHoliday
Share your festival moments and see what others are posting.
Common Questions
Frequently Asked Questions
Is there an admission fee?
No! Celebrate Roanoke is completely free to attend. Food, drinks, and merchandise are available for purchase from vendors.
Where should I park?
Free parking is available throughout downtown Roanoke and at surrounding businesses. We recommend arriving early for the best spots. Shuttle service is available from designated remote lots.
Can I bring my own food and drinks?
Outside food is allowed, but outside alcoholic beverages are prohibited. We have a wide variety of food trucks and beverage vendors on site.
Are pets allowed?
Well-behaved, leashed pets are welcome! Please be mindful of crowds and clean up after your pet. Service animals are always welcome.
What happens if it rains?
Celebrate Roanoke is a rain-or-shine event! In the case of severe weather, updates will be posted on our website and social media channels.