Our Story
Nestled in the stunning Blue Ridge Mountains, Roanoke is a vibrant community of nearly 100,000 residents. Known as the "Star City of the South" for the iconic 88.5-foot illuminated star atop Mill Mountain, Roanoke blends rich railroad history with award-winning outdoor recreation and a thriving arts scene.
Quick Facts
What Makes Roanoke Unique
The Roanoke Star
One of the world's largest illuminated man-made stars, overlooking the city from Mill Mountain since 1949.
Outdoor Capital
Silver-Level Ride Center™ by IMBA, with 400+ miles of mountain biking trails and access to the Appalachian Trail.
Railroad Heritage
Home to the Virginia Museum of Transportation and a history deeply rooted in the Norfolk and Western Railway.
Innovation Hub
A growing center for healthcare, technology, and higher education with institutions like Virginia Tech and Carilion.